Customers, clients, donors, members, subscribers, prospects – no matter what term your organization happens to use – they are your lifeblood. The more intense the competitive pressure, the more critical it is to create and maintain a rock-solid connection with them.

We can help you make that happen...

You’ve probably heard of this concept. But what you may not know is that the 80/20 Rule is real and it's working against you right now.

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One of the first questions we ask a new client is, "Who is your customer?" The answers reveal a lot about where their marketing is likely headed.

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I hate painting and avoid it at all costs. But I was amused to find that lessons in marketing are hidden in some unusual places.

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