Geo-Demographic Mapping | market segmentation | marketing strategy consultants | mailing list services | direct marketing consulting | business intelligence management

	Geo-Demographic Mapping Imagine being able to see a map of your customers. Or perhaps a map that displays customer history over time to pick up market penetration trends. There is a myriad of uses for mapping technology and we can help you add them to your marketing arsenal. Some of the key applications for mapping include: Media planning - adjust your media plan to take advantage of customer concentrations Expansion planning - identify areas with high concentrations of existing customers or prospects to find the most ideal new locations for your business. Demographic mapping - see where concentrations of specific demographic profiles live Market penetration - see where your customers live within your trading area and see how that has changed over time Competitive Pressure - plot your customers against your competitors' locations to determine customers most at risk No matter how detailed the customer analyses, you'll find that there are some things that are just much easier to grasp visually. We've found that clients are blown away when they actually see their customers mapped. <back>

Geo-Demographic Mapping

Imagine being able to see a map of your customers. Or perhaps a map that displays customer history over time to pick up market penetration trends. There is a myriad of uses for mapping technology and we can help you add them to your marketing arsenal.

Some of the key applications for mapping include:

Media planning - adjust your media plan to take advantage of customer concentrations

Expansion planning - identify areas with high concentrations of existing customers or prospects to find the most ideal new locations for your business.

Demographic mapping - see where concentrations of specific demographic profiles live

Market penetration - see where your customers live within your trading area and see how that has changed over time

Competitive Pressure - plot your customers against your competitors' locations to determine customers most at risk

No matter how detailed the customer analyses, you'll find that there are some things that are just much easier to grasp visually. We've found that clients are blown away when they actually see their customers mapped.

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