| Marketing / Responder database creation and maintenance
Raw data services
Extraction and parsing
Translation
Conversion
Merging (combining data from files and/or different structures)
De-duping and house-holding
Geo-coding (for overlay or map-spotting)
Data enhancing and phone appends
Analytics
Conventional data mining
Geo-demographic mapping
|
Standard reporting
Sophisticated predictive data modeling
Data pattern recognition (directed and self-ordered)
Customer/prospect segmentation
Customer profiling
Targeting segmentation
Customer value ( LTV ) modeling
Marketing support
DM List procurement
Test program design and consulting
Market segmentation (target validation)
Program assessment tracking and reporting |
