predictive modeling | market segmentation | marketing strategy consultants | direct marketing consulting | customer value analysis | business intelligence management

	Analytics and Modeling This is where competitive advantages are built. Nearly every major catalog company and direct marketer makes extensive use of targeting and response models to trump their competitors. We make these same techniques available to our clients — without the seven-figure price tags. Typical Modeling Assignments True customer value models (LTV models) Customer and prospect scoring and target segmentation Customer profiling to better understand who your customers are and how best to communicate with them Geo-demographic targeting models for prospect targeting Geographic mapping of customer and demographic data Our Approach to Modeling Rather than rely on off-the-shelf or packaged 'data-mining' applications, we utilize some of the most sophisticated, cutting edge pattern recognition techniques available anywhere. I have over twenty years of experience in this field and have worked with some of the most prestigious companies in the U.S. and Europe. The techniques and methods we use have evolved from this experience. Methodologies and Techniques There is no "best" modeling technique. Every project requires finding that ideal match. In many cases we'll use several different methods to build the appropriate model. Here is a graphic showing the basic methods and their typical application. <back>

Analytics and Modeling

This is where competitive advantages are built. Nearly every major catalog company and direct marketer makes extensive use of targeting and response models to trump their competitors. We make these same techniques available to our clients — without the seven-figure price tags.

Typical Modeling Assignments

True customer value models (LTV models)

Customer and prospect scoring and target segmentation

Customer profiling to better understand who your customers are and how best to communicate with them

Geo-demographic targeting models for prospect targeting

Geographic mapping of customer and demographic data

Our Approach to Modeling

Rather than rely on off-the-shelf or packaged 'data-mining' applications, we utilize some of the most sophisticated, cutting edge pattern recognition techniques available anywhere. I have over twenty years of experience in this field and have worked with some of the most prestigious companies in the U.S. and Europe. The techniques and methods we use have evolved from this experience.

Methodologies and Techniques

There is no "best" modeling technique. Every project requires finding that ideal match. In many cases we'll use several different methods to build the appropriate model. Here is a graphic showing the basic methods and their typical application.

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