It is an extremely rare organization indeed that collects and stores data in a manner that allows it to be easily (or accurately) used to support marketing and CRM programs. Nevertheless, the vast amounts of data generated and stored in companies from day-to-day operations has immense value but is rarely put to profitable use. Given the high cost of generating and storing this valuable data doesn't it make sense to get a financial return from it?
- Learn how your organization collects and stores data
- Determine how to best optimize your current data collection for marketing and sales support
- Identify and help correct problems with collection and storage processes that may be corrupting or compromising the value of your data
- Provide recommendations and the framework for more sophisticated use of data relative to your sales and marketing efforts
- Develop solutions that are nearly transparent and non-intrusive to your already over-burdened IT staff.
We have extensive experience with all sorts of data systems and formats. No matter what primary purpose your data systems serve we can identify ways to capitalize on your data investment with little or no impact on your current operation.
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